The Buyer Insight SeriesWhere the region’s buyers share what they’re investing in next.
2026 UPCOMING SESSION
| Session | Topic | Buyer Panelists | Key Insights |
|---|---|---|---|
| SGI Pulse #1 | From Disruption to Direction: Preparing the GCC Signage Industry for What’s Next | Senior stakeholders across the Signage value chain | Aligning with evolving demand for future-ready business models |
| SGI Pulse #2 | What Print Buyers Are Investing In Over the Next 3 Years | Print house owners, packaging converters, brand procurement | Equipment suppliers understand investment priorities |
| SGI Pulse #3 | The Future of Digital Displays & DOOH in the Middle East | DOOH media operators, smart city consultants, mall operators | LED manufacturers learn about network expansion |
| SGI Pulse #4 | Experiential Retail & Brand Environments: What Developers Want | Retail developers, brand agencies, VM directors | Display, print and fabrication suppliers learn buyer expectations |
| SGI Pulse #5 | Event Technology Demand in GCC: Lighting, Audio & Immersive Experiences | Event production companies, venue operators, festival organisers | AV suppliers understand technology demand |
| SGI Pulse #6 | Smart Buildings & Digital Environments: The Next Opportunity | Smart building consultants, facility managers, tech integrators | Automation and smart tech companies see project pipelines |
| SGI Pulse #7 | Mega Projects in GCC: Opportunities for Technology Suppliers | Project consultants, infrastructure developers | Suppliers see upcoming opportunities |
| SGI Pulse #8 | Sustainability Requirements for Signage & Displays | Government project managers, retail brands | Suppliers understand ESG procurement |
| SGI Pulse #9 | The Rise of Retail Media & Digital Advertising | Media buyers, retail operators | DOOH suppliers see growth signals |
| SGI Pulse #10 | How Event Organisers Are Using Technology to Create Experiences | Festival organisers, venue operators | Lighting and AV brands understand future requirements |
| SGI Pulse #11 | Packaging & Branding Trends Shaping Print Demand | FMCG brands, marketing procurement heads | Print suppliers hear directly from brand buyers |
| SGI Pulse #12 | AI & Automation in Production: What Buyers Expect | Production directors, large fabricators | Equipment suppliers learn where automation is needed |
What is SGI Pulse?
A series of conversations with regional buyers, project owners and industry decision-makers discussing demand, future investments and technology needs across SGI sectors.
SGI PULSE ATTENDEES
ONLINE TRADE SESSIONS THAT YOU MISSED
Be part of the Inner circle and get market insights from the industry leaders in the Middle east & North Africa
HEAR, WHAT OUR EXHIBITORS ARE SAYING
“This is our second time exhibiting at SGI Mena, and the response has been outstanding. All the machines showcased on our stand were sold, reflecting the strong buyer interest the show delivers.”
JOAN KRISTINANOAF Advertising LLC 
“With close to 20 years in the advertising materials business, SGI Mena has proven to be a strong platform for presenting our lighting and acrylic solutions to the market.”
Abdul HameedGEM PAYA Trading Company 
“This is our second time exhibiting at SGI Mena, and the response has been outstanding. All the machines showcased on our stand were sold, reflecting the strong buyer interest the show delivers.”
JON KRISTINANOAF Advertising LLC 